Crisis Communication Final Quiz

Crisis Communication Final Quiz

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Question 1 of 10

1. Question
Which of the statements below is NOT true:
- Crisis can violate stakeholders’ expectations of how an organisation should act
- A crisis in single organisation can not affect the entire industry
- Crisis damage extends beyond financial loss
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Question 2 of 10

2. Question
When a crisis is resolved, a series of action are still required to:
- Be better prepared for future
- Make sure the stakeholders are left with a positive impression of the organisation’s performance during the crisis handling
- Make sure the crisis is truly over
- All of the above
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Question 3 of 10

3. Question
All types of crises have the following characteristics in common:
- Immediate demand for information
- All of them are caused by malicious intent
- All are cause by human error
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Question 4 of 10

4. Question
What do you do if you don’t have enough information about the causes of the crisis:
- Wait until you have more information, even if it takes hours / days
- Make a statement that you are starting an investigation and will keep the public informed
- Communicate the assumptions you have to avoid silence
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Question 5 of 10

5. Question
Why listening is important:
- Social media can give a warning sign for a problem that has the opportunity to grow into a full-scale crisis
- To get influential users’ views before they go viral
- All of the above
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Question 6 of 10

6. Question
If the crisis began as a Facebook post, where does your crisis response appear first:
- On Facebook
- On Twitter
- On all the channels which are accessible to you
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Question 7 of 10

7. Question
When does Crisis Management Team first meet?
- At the start of the event
- Once the crisis happens
- Daily meetings during the event
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Question 8 of 10

8. Question
3As sequence:
- Assess, alert, act
- Alert, assess, act
- Act, alert, assess
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Question 9 of 10

9. Question
If during the press-conference you get a question that is outside of your competence, you must:
- Answer, making your best guess – you know more about the crisis at that stage than anybody else
- Direct to the competent source
- Ignore the question or give very generic answer
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Question 10 of 10

10. Question
Preparation for the press-conference includes:
- Inviting stakeholder, who are non-media
- Statement rehearsal
- Planning additional announcements to make in the end, using media opportunity (such as results of the race etc)
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