Communications Overview
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- Who : Needs to be communicated with ?
- How : What method will be used e.g. Text message for officials , phone call to sponsor or statement for media
- What : Message / Information is communicated.
Motorsport Who’s may include
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- The Media
- The family of those impacted
- The ASN
- The Volunteers / Officials working on the event
- Team management of those involved
- Sponsors
- FIA/FIM
- Important local stakeholders
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Initial Response…. Acknowledge
- You know……
- Facts beyond question
- Actions being taken
- Acknowledgement of emotions/psychological needs ( if needed )
- Commitment to provide more information as it becomes available
- DO NOT DELAY THIS ACTION
Sequence
- Remember if the story broke in one particular media outlet first it is important that you make your response or your first statement to that outlet first.
- In some cases e.g. denial of a false rumor no further action may be needed.
- When this has been done you can if required send the information to other media outlets
Sample Initial Tweet ( or statement) :
An accident has occurred on stage 7 of the X Rally. Emergency crews are on the scene. More information when available.
The initial statement takes pressure off your team at this stage and allows you to access the situation and next steps.