Next Steps after Acknowledgement

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• These depend to a large extend on the nature and scale of the crisis
• In some cases a series of mini updates will be required.
• In most a detailed statement will be required
• And in some cases a press conference will be rquired

If casualties are moved to hospital then it is the role of the hospital to make statements re medical outcomes … not you

Sample follow tweet/statement in such cases:

A driver injured on Stage 7 of the X Rally has been removed to ABC Hospital following initial treatment at the scene of the accident by emergency teams.

The Statement

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• Measures taken to address the issue
• If appropriate you are cooperating with relevant authorities
• Successful implementation of the emergency plan
• Stress the good safety record of motorsport
• If appropiate/nesseaary that a full enquiry will be carried out
• If necessary Family(ies) have been contacted

The ideal spokesperson:

• A senior official of the event ideally Clerk of the Course or Event Director
• event shirt
• Articulate
• Good event and motorsport knowledge
• Comfortable with the media ( ideally trained )

Press Conference

• Preperation
  • Reherse statement
  • Anticipate questions ( go to questions here or put see  next slide ? )
  • Don’t drink alcohol or coffee before
  • Review media listening reports
• Venue
  • Easy access for media
  • Event HQ
  • Notice issued by press office to all media / accredited press on event.
  • Do not allow non media attend
• Delivery
  • Don’t look directly at the camera but do keep eye contact with reporters
  • Do not use technical motorsport words the audience will not understand
  • Deliver the important information first
  • Try to speak in sound bites of 5-10 second clips that will facilitate selective editing afterwards
  • Remember you are the expert

• Taking Questions
  • Never speculate
  • Do not provide additional information when responding that may provide additional  negative oxygen for the story
  • If you get a question that is outside your remit , say so perhaps directing the question to the appropriate source e.g. Hospital concerned