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Next Steps after Acknowledgement

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  • These depend to a large extend on the nature and scale of the crisis
  • In some cases a series of mini updates will be required.
  • In most a detailed statement will be required
  • And in some cases a press conference will be rquired

If casualties are moved to hospital then it is the role of the hospital to make statements re medical outcomes … not you

Sample follow tweet/statement in such cases:

A driver injured on Stage 7 of the X Rally has been removed to ABC Hospital following initial treatment at the scene of the accident by emergency teams.

The Statement


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  • Measures taken to address the issue
  • If appropriate you are cooperating with relevant authorities
  • Successful implementation of the emergency plan
  • Stress the good safety record of motorsport
  • If appropiate/nesseaary that a full enquiry will be carried out
  • If necessary Family(ies) have been contacted

The ideal spokesperson:

  • A senior official of the event ideally Clerk of the Course or Event Director
  • event shirt
  • Articulate
  • Good event and motorsport knowledge
  • Comfortable with the media ( ideally trained )

Press Conference


  • Preperation
    • Reherse statement
    • Anticipate questions ( go to questions here or put see  next slide ? )
    • Don’t drink alcohol or coffee before
    • Review media listening reports
  • Venue
    • Easy access for media
    • Event HQ
    • Notice issued by press office to all media / accredited press on event.
    • Do not allow non media attend
  • Delivery
    • Don’t look directly at the camera but do keep eye contact with reporters
    • Do not use technical motorsport words the audience will not understand
    • Deliver the important information first
    • Try to speak in sound bites of 5-10 second clips that will facilitate selective editing afterwards
    • Remember you are the expert
  • Taking Questions
    • Never speculate
    • Do not provide additional information when responding that may provide additional  negative oxygen for the story
    • If you get a question that is outside your remit , say so perhaps directing the question to the appropriate source e.g. Hospital concerned