The Next Day

Continue media listening and act if required

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• Continue media listening and act if required
• Keep your lines of communication open including the next morning as new media may take up the story then.
• Ensure your event officials/volunteers are fully briefed as these are your best spokespersons in the community afterwards
• Remember the welfare of the volunteers involved ( plug the other module )

When the storm has stopped 

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• Carry out a formal review of your crisis communications strategy post event and seek ways to improve ideally as part of the formal review of the incident.
• Adapt your crisis management plan based on the lessons learnt
• Remember that the issue may become a story again eg Inquiry result , Anniversary etc