Module 1: Understanding the Nature of a Motorsport Crisis
What is a Crisis
- Major incident involving spectators, competitors, media or event officials both on and off track / course resulting in injury or fatality
- Inappropriate incident causing reputational damage
- Major problems with facilities or amenities (especially for new events / venues)
- Espionage (break in of facilities to steal sensitive information)
- Epidemic (food poisoning, major sickness)
- Natural disaster
- Terrorist threat
- Political rally / civil disobedience / protest / vandalism
Common features of a crisis
- Low probability
- High impact
- Capacity to damage of your event, reputation of your club / federation, motorsport in your country and worldwide
- Time to act is short
- Demand for someone to blame
- Urgent demand for information
Special Motorsport features
- Spectators on event in particular on rallies become on the scene reporters via social media
- Your event can go viral and become a global news story in minutes
- Potential impact on the reputation of motorsport around the world
Plan for a Crisis
- Fail to plan , plan to fail