Pre planning

Pre Planning

• Discuss and plan at a national level engaging relevant stakeholders
• Have the basics telephone numbers, emails of key people and major media outlets
• If possible conduct training exercise using local media/PR experts
• Learn from non motorsport crisis in the media e.g. airlines , politics
• Form / nominate your Crisis Management Team (CMT)
• The suggested members of the CMT include
• Clerk of the Course
• Press Officer
• CMO / Safety Officer
• ASN representative
• Any other person who can add value

Planning & Consultation

• Consult with your lawyer so that you are aware of the major legal issues in your country in the event of a crisis
• Consult with your partners when creating your event safety plan e.g. police , emergency services, government as it is important that everybody is aligned
• Insurance!

Start Listening – Pre Crisis

• Employ social listening tools e.g. Google Alert that notify of a crisis or pending crisis
• Event Press Officer tasked to manage and alert the Senior event team of any positive or negative trends developing