Pre planning

Pre Planning

  • Discuss and plan at a national level engaging relevant stakeholders
  • Have the basics telephone numbers, emails of key people and major media outlets
  • If possible conduct training exercise using local media/PR experts
  • Learn from non motorsport crisis in the media e.g. airlines , politics
  • Form / nominate your Crisis Management Team (CMT)
  • The suggested members of the CMT include
  • Clerk of the Course
  • Press Officer
  • CMO / Safety Officer
  • ASN representative
  • Any other person who can add value

Planning & Consultation

  • Consult with your lawyer so that you are aware of the major legal issues in your country in the event of a crisis
  • Consult with your partners when creating your event safety plan e.g. police , emergency services, government as it is important that everybody is aligned
  • Insurance!

Start Listening – Pre Crisis

  • Employ social listening tools e.g. Google Alert that notify of a crisis or pending crisis
  • Event Press Officer tasked to manage and alert the Senior event team of any positive or negative trends developing